Are All Real Estate Brokers the Same?

Have you ever heard a real estate Broker discount others in their field by saying ‘we are all the same’?  The value perceived and received from Broker’s that are not part of the ‘same mold’ is a simple concept with 3 Key facts;

1. All real estate agents are not the same.
2. It really matters who represents your interests.
3. My market knowledge is superior to other agents'.

Just as all cars and car dealerships differ greatly, preconceived opinions or beliefs that Brokers come from the same molds must be challenged.   

While many Brokers might want to peddle listings, throw the client in a car and sell them a home or building as soon as possible other agents (Brokers) have different methods, philosophies and higher standards of service.

The profound difference in Brokers results from each licensee operating independently and all will approach business in different ways and methods.  The winning eight attributes to a great Broker must include attitude, communication, understanding objectives, confidence, and experience, negotiating skills, strategy and ultimately successful results.

Spending some time with clients up front before heading out to view listings provides the best opportunity to clearly define objectives on both sides.